Another consequence of this flattening is that platforms can start to look pretty homogenous.
Different subcultures and user groups may rarely overlap, leading to the assumption that certain cultures don’t exist or aren’t as prevalent on a given platform.
This is another way context is limited on social media.
I think broderick, ryan has written about this — how, for example, despite a video going ultra-viral on TikTok, there’s a good chance you haven’t seen it if it’s not on “your side” of the algorithm.