vics ── .✦

{1.2a2b1a1} virality exacerbates context collapse

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When something you post, or a story about you, goes viral, it’s possible that you’ll lose control of the narrative; it’s also possible that it will reach unintended audiences who don’t have the context necessary to understand your argument / joke / etc.
Virality exacerbates {1.2a2} context collapse by putting your content in front of even more disparate groups with even less context than, say, your family and friends like boyd, danah - 2007 - None of this is Real describes.
2024-11-09 Taylor Lorenz points out that, with viral communication, each posts reaches a different audience.
- There is minimal control over who sees your content, or if it’s seen at all.
- Now, it’s not just your relationships that exist in a flattened context – it’s all users that are flattened into a single context.

created: 2024-09-28-18-58 ✻ modified: ✻ tags:

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