vics ── .✦
index ✻ questions ✻
memes
✻ me ✻
dev
✻ pets ✻
uses
{1.2a1a2a} many of us are turning our digital personas into personal or lifestyle brands
topics:
[[identity]],[[internet]],[[branding]],[[atomization]]
It’s starting to feel like we don’t have the option to be completely offline anymore.
the right to a bit of time each day when one is not for sale has all but vanished
As more of our lives and opportunities move online, we’ve started offering ourselves as commodities by turning ourselves into personal and lifestyle brands.
This is further atomization, and doubling: there is brand-you and your not-brand.
It’s also an internal doubling:
there is you and there is brand you
.
But
{1.2a1a2a2} a brand is a promise of consistency and dependability
– they are rigid and fixed;
brands are not built to contain our multitudes
.
When you lock yourself into a brand, a promise, a framework, a future, you
foreclose on your prerogative to change
.
With so many of us trying to capture ourselves in a fixed brand, it’s limiting humanity’s ability to change and evolve.
We become harder and more fixed as a society.
I think it also changes how we see and change society…
[ ] Connect to
We're getting the social media crisis wrong - web clip
This relates to the loss of institutions; we operate as our own sovereign entities.
[ ] connect to youtube video