• broderick, ryan calls “clips” (“clipping”) the atomic unit of content of the 2020s.
  • compare to, e.g, the gif of 2010s
  • but, largely, by the time something has been named, it is ubiquitous enough to be oversaturated, uncool, and on its way out.
• social media transformed the internet from a place of text to a place of visual content and viral communication.
  • shortform content meant to perform well in algorithms has become toxic for viewers and “inhospitable” to anyone with a fanbase.
  • see also {1.3a5a} kayfabe content.
• this has turned social media into a kind of “infinite jerry springer machine” that might satisfy some user’s voyeurism, but which no one actually wants to participate in because, well, no one wants to be on jerry springer themselves.

Congrats, Silicon Valley, you built an infinite Jerry Springer machine and no one wants to use it anymore because it makes them look like Jerry Springer.

garbage day - What happens when the short-form video bubble pops